What is Best Employer Brand?

Best Employer Brand is the authority in recognizing excellence in employee experience best practices so we could help organizations build a happier, and healthier workplace culture. By getting accredited as Best Employer Brand, organizations can effectively attract, engage, and retain exponential talents. We help organizations get recognized for cultivating a great workplace environment through our accreditation program, to effectively Attract, Engage and Retain the most qualified and suitable potential candidates.

How do we do that?

It starts with our employee engagement survey. Employees are shared with a unique link to share how they feel about various aspects of their employee experience by answering a series of statements (sometimes referred to as questions) within our 7 Hallmarks on a scale of ‘Strongly Disagree’ to ‘Strongly Agree’.

If your survey results score 65% and above, you’ll earn a Best Employer Brand Accreditation.

Who is the Accreditation Body?

The Best Employer Brand is an initiative of Experia International, with the objective of providing companies data-driven insights to improve their workplace best practices.

Who’s eligible for Best Employer Brand Accreditation?

Organizations that are based in APAC are eligible for this accreditation.

What will be asked in the employee engagement survey?

The employee engagement survey contains approximately 50 statements focusing on 7 Hallmarks of workplace engagement.

How many statements are there in total?

Approximately 50 statements

How long does each survey take to complete?

Approximately 15-20 minutes.

Does the survey have to be completed in one sitting?

Yes, if an employee wants to leave the survey and come back later to complete it, he/she will be starting the survey all over again.

What is invitation via email?

It’s our recommended survey distribution method. You will disseminate the unique link shared by us to your employees.

When does the survey close?

Surveys typically close 7 or 30 days after launching. Please speak to us if you would like to extend the survey period.

Can a survey be traced back to an individual?

No, it is critical to us that employee confidentiality is maintained.

What happens if I don’t make the list?

First, rest assured, we keep results completely confidential. We never disclose the names of companies who participate in the process but do not get recognized. You have nothing to lose.

While it’s disappointing not to be recognized for a list you’re really interested in, going through the process is still extremely valuable.

You gain the benefits of employee feedback and can use our helpful reports and analytics to gain actionable insights about your business. We have Culture Coaches available if you’d like a little expert support along the way. And when you’re ready, try again!

After taking the survey, my company did not qualify for an accreditation.

Participating companies that were not able to reach the minimum threshold will be able to take the accreditation again after a period of 180 days.

Is it possible for my company to distribute the surveys to a selected number of employees?

You may choose to distribute the survey to a selected group of employees. Nevertheless, depending on the number of employees in your company, to be eligible for accreditation requires starting minimum participation of total employees in the company. We also encourage you to distribute the survey to all your employees so you are able to obtain an overview of the employee engagement index.

I have employees who don't have email address, can they still take the survey?

Yes! We can set up an offline kiosk in your reception area. The data will be collected offline and it will sync to our system upon completion.

Are survey responses confidential?

Yes, we take great care to make sure employees aren’t matched to their survey responses.

Responses are grouped and subjected to strict rules to ensure strict confidentiality. The demographic data we collect is only used to identify patterns of engagement in your organization.

Is our data secured?

All information and data collected are strictly in compliance with each country’s local privacy laws. The entire process is completely confidential. All surveys are anonymous and when completed, they are sent directly to our system which will collect and analyze the data. The survey results will not be shared, and we do not sell or rent data to 3rd parties. All data will be kept only for the duration of the assessment period in which all data will be deleted after final scoring has been determined.